Proof

Transformations

Every card on this page starts as an application. The first one is JJ's own.

Carter after losing 120 pounds.
Carter before coaching with JJ.

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"JJ has helped me build the body the old me used to dream about. He coached me through losing 120 lbs while getting stronger in the process. His knowledge of how to get you back on track after a weight gain slip up was a game changer for me. He's extremely dedicated and passionate about helping his clients get and KEEP the results they put in the work for. If you're on the fence about applying, don't hesitate. It was worth every penny for me."

Carter · 27 · 120 lbs lost in 2 years
Payton after losing 104 pounds.
Payton before coaching with JJ.

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"JJ is the most amazing coach! With his guidance, I was able to lose 104 pounds, and I truly couldn't have done it without him. He was always so supportive, understanding, and encouraging throughout my entire journey. He made my nutrition and workout plans simple, sustainable, and easy to follow, which made all the difference. Anytime I had questions, he was incredibly thorough and took the time to explain everything so I always felt confident in what I was doing. If you're looking for a coach who genuinely cares about your success and will support you every step of the way, I can't recommend JJ enough!"

Payton · 26 · 104 lbs lost in 18 months
Davis after losing 75 pounds, side profile.
Davis before coaching with JJ, side profile.

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"JJ has been very helpful as I've been on my transformation journey over the last year. He checks in with me frequently, and really knows his stuff. He's always there to motivate me, push me, and help me break the bad habits I've formed over the years. He doesn't just make changes to my plan, he explains why he is doing them so I can learn how to maintain my new physique on my own. I would definitely recommend working with JJ."

Davis · 28 · 75 lbs lost in 1 year
JJ Loveland now, lean and muscular, holding dumbbells in the gym.
JJ Loveland at his heaviest, before the second transformation.

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"Over 100 pounds, twice. The second time is the reason I coach."

JJ Loveland · The coach

Your before photo is already on your phone. You know the one. You're only 6 months away from that "after" photo you've been dreaming about.

Take the next card

Step one

Apply to work with me

I take a limited number of 1:1 clients so I can actually be present for each one. Tell me where you are and what has happened before, and I will get back to you personally.

  • Takes about three minutes. Be honest, it works better.
  • I read every application myself.
  • If we're a fit, I'll reach out and we'll get you started.
  • If we're not, I'll tell you that too, and point you somewhere useful.

Your application goes straight to JJ and nowhere else. Never shared, never sold. No spam, no list.

Apply for coaching